Digital Marketing

With over 13 years working with digital marketing initiatives, I've gained experience spanning industries from eyewear and travel to tabletop decor and internal communications.

  • Digital presentations and display
  • Email marketing
  • SEO / SEM
  • Affiliate marketing
  • Comparison shopping engines
  • PPC and display ads
  • Social media marketing  
  • iBook design and development
  • Motion graphics

Design & Creative

As a working designer as well as experienced creative director, I've had the fortune of working with some of the country's largest brands across multiple capacities, ranging from traditional print design to interactive iBook design and campaign development.

  • Print design and advertising
  • Direct mail marketing  
  • Publication design and management
  • Copywriting
  • Dimensional and packaging design
  • Trade show booth design
  • 3D design and visualization
  • Brand identity
  • Digital and interactive design

Project & Technology Management

My project and technology management experience spans the gamut of small-scale internal projects to multi-national technology and application development initiatives. 

  • Requirements gathering and development
  • Technology roadmap management
  • Vendor management
  • User experience and UI management
  • Project planning and structure
  • Use case and task analysis development
  • QA and regression testing

User Experience

User experience is a unique type of work, and requires a keen eye on detail and a fierce propensity to play devil's advocate. Having managed user experience initiatives since 2005, I have helped companies small and large enhance their online presence and drive bottom-line results

  • Site analytics (Google Analytics and Omniture SIteCatalyst) 
  • Performance dashboards & recommendations
  • Usability testing and result analysis
  • Wireframe and prototype development
  • Interaction design standards and documentation
  • A/B  testing initiatives

 

Marketing Management

At the core, I'm a brand and product marketer. It's the base of what all other skills and experiences have come to augment throughout my career. I'm an experienced manager, but not the kind that shies away from rolling up my sleeves and jumping into the weeds in terms of design, concepting and execution.

  • Departmental and team management
  • Departmental budget management
  • Marketing strategy development
  • Revenue management
  • Business case development
  • Project management
  • Executive performance readouts and departmental development

 

E-Commerce

As an e-commerce professional, I've been involved in selling business and consumer products online for over 13 years. In fact, while managing the e-commerce presence of fitzandfloyd.com, we received the MarketLive award for highest conversion among branded retailers

  • Site design and branding
  • Dynamic product merchandising
  • Website analytics
  • Annual marketing strategy development
  • Brand engagement & user-generated content initaitives
  • Departmental revenue and budget management
  • Product performance and sales data analysis